Search changed.
The tools didn't.
We built Screaming Engine because every AI visibility tool we tried gave us a number and left us to work out the rest.
A results page is a list you can rank on. An answer is a paragraph you're either named in or you aren't.
That difference broke most of the measurement most marketing teams rely on. Rank trackers still work, but they describe a surface that a growing share of buyers never reach. When someone asks an assistant which supplier to use, there's no position ten to climb from — there are four names in a paragraph, and you're one of them or you're invisible.
The first wave of tools that responded to this mostly bolted an AI tab onto an existing SEO suite. They told you your visibility score was 42 and left it there. Nobody could tell you which page caused it, which competitor took your place, or what to change on Monday morning.
So we started from the other end. We began with the question a marketing lead actually has to answer in a meeting — what do we do about it? — and worked backwards to the measurement that supports it. That's why every score in Screaming Engine drills down to the pages that produced it, and why the Action Plan ships schema, briefs and checklists rather than advice.
We publish our methodology for the same reason. This is a young category with a lot of confident numbers in it, and the only defence a buyer has is being able to check the work.
Four commitments
Show the working
Prompt counts, cadence, locations and what counts as a mention are all published. If you can't audit a number, you shouldn't have to defend it.
Never stop at the score
A measurement you can't act on is trivia. Every issue we surface comes with the artefact that closes it.
Price it in the open
Every rate is on the pricing page. No quote wall, no per-seat surprise, no charging extra for an engine that should have been included.
Say when we don't know
Answer engines are generative and partly opaque. We report confidence ranges and we'd rather tell you a figure is noisy than dress it up.
How our numbers are made
The short version. The full document is available to anyone who asks, customer or not.
Small, and close to the work
Engineers, search practitioners and people who spent years writing the pages that now have to be readable by a model. Everyone here talks to customers, and the person who answers your support email is usually the person who built the thing you're asking about.
Start with your own numbers
The free audit is the fastest way to see whether any of this is a problem for you.